The Brief:
Synergy Credit Union and Lloydminster Co-op sponsored a new van for transporting community members with mobility issues. They wanted to wrap the vehicle in a graphic that would help it stand out in traffic, and represent the diversity of the people that use the service.
Solution:
I decided on a black and white doodle style, almost as if it was drawn directly on the van. This simple, fun style allowed us to show a diverse group of faces while avoiding potential stereotypes. I created a repeatable pattern that covered the entire van, with bright yellow sections for the hand-lettered tagline and logos. The mockups that I supplied the client are shown, as well as the final result.
My Roles:
creative direction, art direction, illustration