The Brief:
Create a logo to brand a series of historical sites related to the North-West Resistance of 1885. The logo would appear on highway and site signage thoughout Saskatchewan, Manitoba, and Alberta – as well as on all marketing materials.
Solution:
The logo needed to be simple enough to read on a highway road sign, but couldn't look out of place at a historical site like Fort Carlton. I tried to avoid getting too 'old-timey', so I created a look that blends simplicity with traditional. The logo can be used with or without the outer shape, which was developed for the custom signage.
My Roles:
concept, logo design