The Brief:
This is a personal project for my roots-rock band Young James. We needed a cover for our EP called 'Hard Way Road'.
Solution:
Taking inspiration from some of our lyrics, I created a scene representing a traveller from the prairies crossing through the Rockies to the west coast. It also takes on a more symbolic meaning with the title track 'Hard Way Road'.
Instead of colouring the scene digitally, I took snapshots of the band's equipment to gather a palette of textures and colours. Now the same gear that created the audio, also created the visuals.
A simplified line-art version of the cover worked nicely for DIY silk-screened t-shirts, which proved to be quite popular.
My Roles:
concept, creative direction, design, photograpy