The Brief:
Destinate Group is a network of tourism specialists that come together to help Canadian tourism brands with various aspects of their business. The client had their business name chosen, but needed a logo and visual identity to get started, with the ability to expand on it as the company grows.
Solution:
Incorporating a map pin into the shape of the D gives the viewer the immediate impression that this is a tourism/travel related business. The simple D icon works well at a small size for the brand’s social profiles, and can also be used as a frame to showcase photography from destinations across the country.
Also included in the visual identity were a brand colour palette, typography and photography recommendations, a secondary map pin symbol, as well as some templates.
My Roles:
creative direction, art direction, design